Asbjorn brings a strong combination of strategic, commercial and marketing expertise to Safetykleen. He was most recently the Marketing Director at Verisure in Norway, leading their commercial, sales and marketing transformation over the past five years. Prior to this, Asbjorn was with McKinsey & Company for 11 years, where he was a partner, working with a broad set of industries globally, including telecoms, media and digital, which are all relevant to Safetykleen’s growth agenda.
“The Board, Apax and I are delighted to welcome Asbjorn to the team,” said Safetykleen CEO Erwin Wieffering. “He brings critical competencies and experience to Safetykleen to support our growth ambition. With his combination of hands-on marketing leadership at Verisure, and his strategic consulting background, he is the natural candidate for this task. In addition to marketing driven sales growth, I have also asked Asbjorn to take the lead on ensuring a great customer experience to further improve loyalty and customer value.”