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New Group CMO looks to strengthen marketing led sales and customer experience

Date: 5 November 2021 | Category: Company news

Safetykleen is proud to announce that Asbjorn Kersenboom Hansen has joined the Leadership Team as Group Chief Marketing Officer, effective November 1st.

Asbjorn brings a strong combination of strategic, commercial and marketing expertise to Safetykleen. He was most recently the Marketing Director at Verisure in Norway, leading their commercial, sales and marketing transformation over the past five years. Prior to this, Asbjorn was with McKinsey & Company for 11 years, where he was a partner, working with a broad set of industries globally, including telecoms, media and digital, which are all relevant to Safetykleen’s growth agenda.

“The Board, Apax and I are delighted to welcome Asbjorn to the team,” said Safetykleen CEO Erwin Wieffering. “He brings critical competencies and experience to Safetykleen to support our growth ambition. With his combination of hands-on marketing leadership at Verisure, and his strategic consulting background, he is the natural candidate for this task. In addition to marketing driven sales growth, I have also asked Asbjorn to take the lead on ensuring a great customer experience to further improve loyalty and customer value.”

Under Asbjorn’s leadership, Safetykleen will look to accelerate marketing led sales growth, strengthen customer experience and retention. He will work closely with all the marketing and commercial teams across the business.

I am very excited to become part of the Safetykleen team, both at group level and across the countries we operate in. I look forward to the tasks ahead and see huge potential and opportunities in the company building on a strong foundation and history. I am also proud to be part of a company that at the core of the service, is delivering concretely on sustainability and clean processes, making our contribution to a greener world.

Asbjorn Kersenboom Hansen, Safetykleen Group Chief Marketing Officer

Please join us in welcoming Asbjorn to the Safetykleen family!