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New Group Brand and Innovation Director set to establish brand identity and define direction

Date: 3 February 2022 | Category: Company news

Safetykleen is proud to announce that Bengi Bingol has joined Safetykleen as Group Brand and Innovation Director effective 17th January 2022.

Bengi brings a wealth of knowledge on brand communications, product development and regional marketing to Safetykleen. She was most recently the Brand Manager EMEA at Britax Römer in Germany, leading their product innovations and brand marketing across EMEA.

Prior to that, Bengi has worked for Mercedes-Benz UK where she led after-sales marketing and service development projects. Bengi comes with a vast experience in multi-language international cross-functional project leadership, customer proposition development, marketing campaign development, and creative agency and supplier management.

Under Bengi’s leadership, Safetykleen will look to strengthen the position as the leading player and brand in their market, convey our expertise to the market with consistency, accelerating growth at a time when our company is set on the Road to 100. Bengi will play a key role in innovation development and launch, ensuring the customer proposition is right and supports our long-term goals.

Bengi Bingol

I’m delighted to join Safetykleen at this exciting time of realigned company purpose and objectives where I know a well-executed brand will help us take the business to the next level. The willingness and focus I’ve seen so far at Safetykleen, to up our game, is absolutely fantastic, and I cannot wait to see new services and products launching across our markets, with sustainability and environmental responsibility top of mind. 2022 will be a year of great things at Safetykleen!

Bengi Bingol, Safetykleen Group Brand and Innovation Director